{"id":19149,"date":"2025-04-24T10:00:10","date_gmt":"2025-04-24T08:00:10","guid":{"rendered":"https:\/\/iamip.com\/?page_id=19149"},"modified":"2025-10-30T12:44:40","modified_gmt":"2025-10-30T11:44:40","slug":"podcast","status":"publish","type":"page","link":"https:\/\/iamip.com\/de\/podcast\/","title":{"rendered":"Podcast"},"content":{"rendered":"

[vc_row full_width=”stretch_row” parallax=”content-moving” parallax_speed_bg=”1.4″ kd_background_image_position=”vc_row-bg-position-top” el_class=”hide-bg-on-mobile” css_tablet_portrait=”.vc_custom_1710919534620{padding-top: 0px !important;}” css_mobile=”.vc_custom_1710919534621{padding-top: 0px !important;}” css=”.vc_custom_1710919534619{background: #2A30A6 url(https:\/\/iamip.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-162208.png?id=16381);}”][vc_column css=”.vc_custom_1513003956648{padding-top: 0px !important;}”][vc_row_inner full_width=”inner_row_contained” kd_background_image_position=”vc_row-bg-position-top” el_class=”border-bottom-radius” css=”.vc_custom_1744706985786{padding-top: 100px !important;}” css_tablet_portrait=”.vc_custom_1744706985786{margin-right: 0px !important;margin-left: 0px !important;padding-top: 100px !important;padding-right: 15px !important;padding-bottom: 100px !important;padding-left: 15px !important;}” css_mobile=”.vc_custom_1744706985786{margin-right: 0px !important;margin-left: 0px !important;padding-top: 100px !important;padding-right: 15px !important;padding-bottom: 120px !important;padding-left: 15px !important;}” css_tablet_landscape=”.vc_custom_1744706985786{margin-right: 0px !important;margin-left: 0px !important;padding-top: 200px !important;padding-bottom: 100px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1727698767112{padding-top: 90px !important;padding-left: 0px !important;}” css_tablet_portrait=”.vc_custom_1727698767112{padding-top: 0px !important;}” css_mobile=”.vc_custom_1727698767112{padding-top: 0px !important;}”]

The Hard Things About IP<\/h1>

Ein Podcast, der echte Geschichten, echte Herausforderungen und echte Einblicke in die Welt der Patente und Strategien enth\u00fcllt.<\/h6><\/header>[\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1727691140423{padding-top: 50px !important;padding-right: 0px !important;padding-bottom: 50px !important;}” css_tablet_portrait=”.vc_custom_1727691140423{padding-top: 0px !important;padding-right: 15px !important;padding-left: 15px !important;}” css_mobile=”.vc_custom_1727691140423{padding-top: 50px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”19178″ img_size=”500×500″ alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_wp_text][yoast_breadcrumb][\/vc_wp_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1688390421055{margin-top: 30px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”]
Fallstudien<\/span>Erfolgsgeschichten<\/span><\/div>

Innovation in Aktion: Eindrucksvolle Fallstudien<\/h2>

In diesem Abschnitt stellen wir eine Reihe von aufschlussreichen Fallstudien vor, die zeigen, wie unsere Funktionen das Gesch\u00e4ft unserer Kunden ma\u00dfgeblich beeinflusst haben. Von der \u00dcberwindung von Herausforderungen bis hin zur F\u00f6rderung des Wachstums bieten unsere Fallstudien wertvolle Einblicke in unser Fachwissen und die L\u00f6sungen, die wir bei der Bearbeitung Ihrer Angelegenheiten des geistigen Eigentums anbieten.<\/h6><\/header>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1687865402158{padding-top: 40px !important;padding-bottom: 30px !important;background-color: #eeedf3 !important;}”][vc_column width=”1\/2″][vc_raw_html css=””]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[\/vc_raw_html][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1761824376679{margin-bottom: 15px !important;}”]<\/p>\n

Episode 6 \u2013 The Hard Things About IP<\/strong><\/h4>\n
Gast: Astrid\u00a0<\/span>Gyllenkrok<\/span>\u00a0Kristensen<\/span><\/span>, CEO und Mitgr\u00fcnderin von\u00a0<\/span><\/span>Leia Health<\/span><\/span><\/span><\/span><\/strong><\/h6>\n

In dieser Episode von <\/span>The Hard Things About IP<\/span><\/i> werfen wir einen neuen Blick auf Innovation \u2013 nicht durch Technologie oder rechtliche Rahmenbedingungen, sondern durch Menschen. Unser Gast, <\/span>Astrid Gyllenkrok Kristensen<\/span><\/b>, CEO und Mitgr\u00fcnderin von Leia Health, erz\u00e4hlt von ihrer Reise beim Aufbau eines Unternehmens, das Elternzeit, Mitarbeitergesundheit und F\u00fchrungskr\u00e4ftetraining neu denkt.<\/span>\u00a0<\/span><\/p>\n

Astrid spricht \u00fcber die Herausforderungen, denen Mitarbeitende in pr\u00e4genden Lebensphasen begegnen, \u00fcber die versteckten Kosten unzureichender Unterst\u00fctzung und dar\u00fcber, wie Leia Health digitale L\u00f6sungen und KI einsetzt, um konsistente und personalisierte Erlebnisse f\u00fcr berufst\u00e4tige Eltern zu schaffen. Sie geht au\u00dferdem auf die Rolle von Daten als strategisches Gut ein, betont die Bedeutung der Messung des Mitarbeiterwohlbefindens und teilt die wichtigsten Erkenntnisse aus der Entwicklung innovativer Ideen zu einem nachhaltigen Gesch\u00e4ftsmodell.<\/span>\u00a0<\/span><\/p>\n

Ob Gr\u00fcnder, HR-Experte oder einfach an der Zukunft der Arbeit interessiert \u2013 diese Episode bietet wertvolle Einblicke, wie menschenzentrierte Innovation den Unternehmenserfolg f\u00f6rdern und Talente in einem wettbewerbsintensiven Umfeld binden kann.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1687865402158{padding-top: 40px !important;padding-bottom: 30px !important;background-color: #eeedf3 !important;}”][vc_column width=”1\/2″][vc_raw_html css=””]PGlmcmFtZSBkYXRhLXRlc3RpZD0iZW1iZWQtaWZyYW1lIiBzdHlsZT0iYm9yZGVyLXJhZGl1czoxMnB4IiBzcmM9Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lbWJlZC9lcGlzb2RlLzRvUW93NXkxWVZDM2h0aUNlalFVNjkvdmlkZW8\/dXRtX3NvdXJjZT1nZW5lcmF0b3IiIHdpZHRoPSI2MjQiIGhlaWdodD0iMzUxIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPSIiIGFsbG93PSJhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgbG9hZGluZz0ibGF6eSI+PC9pZnJhbWU+[\/vc_raw_html][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1752476096324{margin-bottom: 15px !important;}”]<\/p>\n

Episode 5 \u2013 The Hard Things About IP<\/strong><\/h4>\n
Gast: <\/span><\/span><\/strong>Christina Wainikka, Expertin f\u00fcr geistiges Eigentum, Verband schwedischer Unternehmen<\/strong><\/h6>\n

In dieser Folge nimmt uns Christina Wainikka mit in die Welt des geistigen Eigentums – von der Entdeckung ihrer Leidenschaft f\u00fcr geistiges Eigentum bis hin zur Teilnahme an IP5-Treffen mit den weltweit f\u00fchrenden Patent\u00e4mtern.<\/p>\n

Wir erforschen die h\u00e4ufigsten blinden Flecken in der IP-Strategie – warum es mehr als eine rechtliche Angelegenheit ist und wie es den Unternehmenswert steigern und Investoren anziehen kann. Christina hebt auch hervor, warum sowohl kleine als auch gro\u00dfe Unternehmen Patentdaten und Wettbewerbsinformationen nutzen m\u00fcssen, um kostspielige Fehltritte zu vermeiden.<\/p>\n

Von KI-Tools, die juristische Arbeitsabl\u00e4ufe ver\u00e4ndern k\u00f6nnten, bis hin zu den Lektionen \u00fcber geistiges Eigentum, die sich in Ihren Lieblings-Disney-Filmen verstecken, bringt Christina Klarheit, Offenheit und ein wenig Inspiration in das Gespr\u00e4ch.<\/p>\n

Denn die schwierigen Dinge des geistigen Eigentums? Sie sind es, die den Unterschied zwischen dem Schutz von Ideen und deren Verlust ausmachen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1687865402158{padding-top: 40px !important;padding-bottom: 30px !important;background-color: #eeedf3 !important;}”][vc_column width=”1\/2″][vc_raw_html css=””]PGlmcmFtZSBzdHlsZT0iYm9yZGVyLXJhZGl1czoxMnB4IiBzcmM9Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lbWJlZC9lcGlzb2RlLzZXeGdyVElFRjZ6QXRuM3IwMnJ3TmMvdmlkZW8\/dXRtX3NvdXJjZT1nZW5lcmF0b3IiIHdpZHRoPSI2MjQiIGhlaWdodD0iMzUxIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPSIiIGFsbG93PSJhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgbG9hZGluZz0ibGF6eSI+PC9pZnJhbWU+[\/vc_raw_html][vc_raw_html css=””]PGRpdiBzdHlsZT0ibWFyZ2luLXRvcDogMjBweDsiPg0KICA8cD48c3Ryb25nPkjDtnJlbiBTaWUgenU6PC9zdHJvbmc+PC9wPg0KICA8YSBocmVmPSJodHRwczovL29wZW4uc3BvdGlmeS5jb20vZXBpc29kZS82V3hnclRJRUY2ekF0bjNyMDJyd05jP3NpPTlMUmY4bC1DVFRpdG9SWTJvcGlneEEiIHRhcmdldD0iX2JsYW5rIiBzdHlsZT0ibWFyZ2luLXJpZ2h0OiAxMHB4OyI+DQogICAgPGltZyBzcmM9Imh0dHBzOi8vaWFtaXAuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI1LzA0L3Nwb3RpZnktaWNvbi5wbmciIGFsdD0iU3BvdGlmeSIgd2lkdGg9IjQwIj4NCiAgPC9hPg0KICA8YSBocmVmPSJodHRwczovL3BvZGNhc3RzLmFwcGxlLmNvbS91cy9wb2RjYXN0L3RoZS1oYXJkLXRoaW5ncy1hYm91dC1pcC1lcGlzb2RlLTQvaWQxODA5OTIyNTY3P2k9MTAwMDcxNDQ1NTg3NCIgdGFyZ2V0PSJfYmxhbmsiIHN0eWxlPSJtYXJnaW4tcmlnaHQ6IDEwcHg7Ij4NCiAgICA8aW1nIHNyYz0iaHR0cHM6Ly9pYW1pcC5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMjUvMDQvYXBwbGUtaWNvbi5wbmciIGFsdD0iQXBwbGUgUG9kY2FzdHMiIHdpZHRoPSI0MCI+DQogIDwvYT4NCiAgPGEgaHJlZj0iaHR0cHM6Ly9tdXNpYy5hbWF6b24uY29tL3BvZGNhc3RzL2QwNWVhNTM5LTdlYjgtNGRlOC1hOGIwLWFjMzY3YmI1OTY1ZS9lcGlzb2Rlcy85MjQ3YTUzZS02YWUzLTQzMDgtODJiNC1hNWMzNmI4OGVjNWQvdGhlLWhhcmQtdGhpbmdzLWFib3V0LWlwLWVwaXNvZGUtNCIgdGFyZ2V0PSJfYmxhbmsiIHN0eWxlPSJtYXJnaW4tcmlnaHQ6IDEwcHg7Ij4NCiAgICA8aW1nIHNyYz0iaHR0cHM6Ly9pYW1pcC5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMjUvMDQvYW1hem9uLWljb24ucG5nIiBhbHQ9IkFtYXpvbiBNdXNpayIgd2lkdGg9IjQwIj4NCiAgPC9hPg0KICA8YSBocmVmPSJodHRwczovL3lvdXR1LmJlL2N5RE1GUFNEbHI4IiB0YXJnZXQ9Il9ibGFuayI+DQogICAgPGltZyBzcmM9Imh0dHBzOi8vaWFtaXAuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI1LzA0L3lvdXR1YmUtaWNvbi5wbmciIGFsdD0iWW91VHViZSIgd2lkdGg9IjQwIj4NCiAgPC9hPg0KPC9kaXY+[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1750835131059{margin-bottom: 15px !important;}”]<\/p>\n

Episode 4 \u2013 The Hard Things About IP<\/strong><\/h4>\n
Gast: Danielle <\/span>Lewensohn<\/span>, Director Intellectual Property Management<\/span><\/span><\/strong><\/h6>\n

Danielle Lewensohn spricht mit uns \u00fcber die Herausforderungen des IP-Managements in einem dynamischen, stark regulierten Umfeld \u2013 oder wie sie es mit einem Augenzwinkern nennt: \u201eregulatorische Lasagne\u201c.
\nVon der Verbesserung interner Workflows und der Priorisierung von IP bis hin zur Frage, warum Excel-Tabellen heute nicht mehr ausreichen \u2013 wir beleuchten, was es braucht, um IP im Unternehmen sichtbar und wirksam zu machen. <\/span><\/p>\n

Sie teilt ihre Sicht auf KI als unterst\u00fctzendes Tool, nicht als Ersatz, und erkl\u00e4rt, warum Wettbewerbsbeobachtung wie die Wahl des richtigen Pfades im Wald ist \u2013 wer den \u00dcberblick verliert, l\u00e4uft Gefahr, von den W\u00f6lfen gefressen zu werden. Zum Abschluss gibt es noch eine kreative Analogie zwischen Mozart, Salieri und dem erfinderischen Schritt. <\/span><\/p>\n

Denn die harten Dinge im IP? Genau die helfen dabei, Ideen in echten, nachhaltigen Wert zu verwandeln. <\/span> [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1687865402158{padding-top: 40px !important;padding-bottom: 30px !important;background-color: #eeedf3 !important;}”][vc_column width=”1\/2″][vc_raw_html css=””]PGlmcmFtZSBzdHlsZT0iYm9yZGVyLXJhZGl1czoxMnB4IiBzcmM9Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lbWJlZC9lcGlzb2RlLzJiYlpoM1NmY0I1Y3JqU1Ixek04S0MvdmlkZW8\/dXRtX3NvdXJjZT1nZW5lcmF0b3IiIHdpZHRoPSI2MjQiIGhlaWdodD0iMzUxIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPSIiIGFsbG93PSJhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgbG9hZGluZz0ibGF6eSI+PC9pZnJhbWU+[\/vc_raw_html][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1747379633622{margin-bottom: 15px !important;}”]<\/p>\n

Episode 3 – The Hard Things About IP<\/strong><\/h4>\n
Gast: Per Wendin, IP-Berater<\/span><\/span><\/strong><\/h6>\n

In der dritten Folge spricht Per Wendin \u00fcber seine Erfahrungen im Bereich IP in gro\u00dfen Organisationen wie Spotify und AstraZeneca. Wir werfen einen Blick darauf, wie IP-Experten den Wert ihrer Arbeit besser an das Management vermitteln k\u00f6nnen, welche Rolle IP in der Wettbewerbsstrategie spielt und wie die digitale Transformation das IP-Umfeld in den letzten Jahren ver\u00e4ndert hat.<\/p>\n

Mit einer Mischung aus praxisnahen Beispielen und strategischem Denken liefert Per wertvolle Einblicke, was es braucht, um IP innerhalb eines Unternehmens auf die n\u00e4chste Stufe zu heben.<\/p>\n

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Episode 2 – The Hard Things About IP<\/strong><\/h4>\n
Gast: Mitja Schonecke, IP-Manager Automotive u<\/span>nd Aerospace<\/span><\/span> <\/strong><\/h6>\n

In der zweiten Episode spricht Mitja Schonecke \u00fcber seinen Weg in die Welt des geistigen Eigentums, seine Erfahrungen im Patentmanagement \u00fcber verschiedene Branchen hinweg \u2013 und warum das Patentieren ohne klare Strategie ein h\u00e4ufiger und teurer Fehler ist. <\/span><\/p>\n

Wir tauchen ein in die zentralen Herausforderungen, denen Unternehmen beim Schutz von Innovationen gegen\u00fcberstehen, die Bedeutung der Wettbewerbsbeobachtung und wie die digitale Transformation unseren Umgang mit IP ver\u00e4ndert.
\nVon den Grundlagen einer starken IP-Strategie bis hin zu praxisnahen Einblicken aus seiner Arbeit in der Automobil- und Luftfahrtbranche \u2013 Mitja liefert scharfsinnige Perspektiven auf das Denken hinter erfolgreichem IP-Management. <\/span><\/p>\n

Denn <\/span>die harten Dinge rund um IP<\/span> machen<\/span> genau den Unterschied.<\/span><\/p>\n

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Episode 1 – The Hard Things About IP<\/strong><\/h4>\n
Gast: Jonas Hagman, Patentanwalt und IP-Berater<\/strong><\/h6>\n

In unserer ersten Folge erz\u00e4hlt Jonas Hagman von seinem Weg in den gewerblichen Rechtsschutz, von der Idee, die hinter seinem Beratungsunternehmen steht, und warum es bei der Verwaltung von geistigem Eigentum um mehr geht als nur um die Anmeldung von Patenten.<\/p>\n

Wir gehen auf die wichtigsten Herausforderungen ein – von unklaren Strategien und \u00fcbersehenen Kooperationsvereinbarungen bis hin zur Frage, wann man in ein IPMS investieren sollte. Jonas denkt auch \u00fcber die Auswirkungen der k\u00fcnstlichen Intelligenz, den Wert einer starken IP-Strategie und ja, sogar \u00fcber IP in Filmen nach.<\/p>\n

Denn die schwierigen Dinge im Bereich IP sind die, die am wichtigsten sind.<\/p>\n

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Lesen Sie unsere Blog-Artikel<\/h2>

In unserem Blog finden Sie aufschlussreiche Artikel, Ank\u00fcndigungen \u00fcber unsere Partnerschaft und unsere neuesten Funktionen!<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][vc_row_inner kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1541417551563{padding-bottom: 100px !important;}”][vc_column_inner][vc_basic_grid post_type=”post” max_items=”3″ item=”4339″ grid_id=”vc_gid:1761824333650-891a19e0-578c-7″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” kd_background_image_position=”vc_row-bg-position-top” css=”.vc_custom_1712643341278{padding-top: 80px !important;}”][vc_column css=”.vc_custom_1598525885043{padding-right: 0px !important;padding-left: 0px !important;}”]

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[vc_row full_width=”stretch_row” parallax=”content-moving” parallax_speed_bg=”1.4″ kd_background_image_position=”vc_row-bg-position-top” el_class=”hide-bg-on-mobile” css_tablet_portrait=”.vc_custom_1710919534620{padding-top: 0px !important;}” css_mobile=”.vc_custom_1710919534621{padding-top: 0px !important;}” css=”.vc_custom_1710919534619{background: #2A30A6 url(https:\/\/iamip.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-162208.png?id=16381);}”][vc_column css=”.vc_custom_1513003956648{padding-top: 0px !important;}”][vc_row_inner full_width=”inner_row_contained” kd_background_image_position=”vc_row-bg-position-top” […]<\/p>\n","protected":false},"author":4,"featured_media":19161,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19149","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPodcast - IamIP<\/title>\n<meta name=\"description\" content=\"Ein Podcast, der echte Geschichten, echte Herausforderungen und echte Einblicke in die Welt der Patente und Strategien enth\u00fcllt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iamip.com\/de\/podcast\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast - 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