{"id":19055,"date":"2025-04-16T11:32:18","date_gmt":"2025-04-16T09:32:18","guid":{"rendered":"https:\/\/iamip.com\/?p=19055"},"modified":"2025-04-16T11:32:19","modified_gmt":"2025-04-16T09:32:19","slug":"ip-geschaeftsgrundlagen-zur-foerderung-von-wachstum-und-wert","status":"publish","type":"post","link":"https:\/\/iamip.com\/de\/ip-geschaeftsgrundlagen-zur-foerderung-von-wachstum-und-wert\/","title":{"rendered":"IP-Gesch\u00e4ftsgrundlagen zur F\u00f6rderung von Wachstum und Wert"},"content":{"rendered":"\n<p>In unserem neuesten Webinar <em>\u201eIP-Gesch\u00e4ftsgrundlagen zur F\u00f6rderung von Wachstum und Wert\u201c<\/em> haben wir gezeigt, dass geistiges Eigentum (IP) weit \u00fcber eingetragene Rechte und rechtlichen Schutz hinausgeht \u2013 es ist ein leistungsstarker strategischer Wert. Gemeinsam mit Jonas Hagman, europ\u00e4ischer Patentanwalt und IP-Stratege, haben wir diskutiert, wie Unternehmen den Wandel von einem reaktiven, rechtsgetriebenen IP-Ansatz hin zu einer proaktiven, gesch\u00e4ftsintegrierten IP-Strategie vollziehen k\u00f6nnen. Wer IP-Bewusstsein in die eigenen Prozesse integriert und \u00fcber Patente und Marken hinausdenkt, kann IP zu einem echten Wachstumsmotor machen.  <\/p>\n\n\n\n<p>Gezeigt wurden praxisnahe Beispiele \u2013 darunter den Erfolg von Ather Energy, die IP gezielt genutzt haben, um ihr \u00d6kosystem zu kontrollieren und den Markenwert zu steigern. Zudem wurden f\u00fcnf zentrale Fragen vorgestellt, die jedes Unternehmen beantworten k\u00f6nnen sollte, um Investoren und Partnern IP-Fitness zu demonstrieren. Vom Sichern der Eigentumsrechte \u00fcber die Verkn\u00fcpfung von IP und Produktentwicklung bis hin zum Risikomanagement und der Erschlie\u00dfung wirtschaftlicher Potenziale \u2013 das Webinar war voller wertvoller Impulse, um die Rolle von IP im Unternehmen neu zu denken. <\/p>\n\n\n\n<p>Egal, ob Sie ein Startup in der Finanzierungsphase oder ein wachsendes Unternehmen auf internationalem Expansionskurs sind \u2013 eine solide IP-Basis ist entscheidend. Der Wandel von \u201eIP als rechtliche Pflicht\u201c zu \u201eIP als Werttreiber\u201c hilft dabei, Vertrauen bei Investoren zu gewinnen, die Marktposition zu st\u00e4rken und langfristigen Unternehmenserfolg in einem wettbewerbsintensiven Umfeld zu sichern. <\/p>\n\n\n\n<p><strong>Die Session verpasst?<\/strong> Sie k\u00f6nnen das <strong>komplette Webinar jetzt on demand ansehen<\/strong> und den <strong>exklusiven IP-Strategie-Leitfaden<\/strong> \u00fcber das untenstehende Formular abrufen.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f19057-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"19057\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/posts\/19055#wpcf7-f19057-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" 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value=\"Norway\">Norway<\/option><option value=\"Oman\">Oman<\/option><option value=\"Pakistan\">Pakistan<\/option><option value=\"Palau\">Palau<\/option><option value=\"Panama\">Panama<\/option><option value=\"Papua New Guinea\">Papua New Guinea<\/option><option value=\"Paraguay\">Paraguay<\/option><option value=\"Peru\">Peru<\/option><option value=\"Philippines\">Philippines<\/option><option value=\"Poland\">Poland<\/option><option value=\"Portugal\">Portugal<\/option><option value=\"Qatar\">Qatar<\/option><option value=\"Romania\">Romania<\/option><option value=\"Russian Federation\">Russian Federation<\/option><option value=\"Rwanda\">Rwanda<\/option><option value=\"St Kitts &amp; Nevis\">St Kitts &amp; Nevis<\/option><option value=\"St Lucia\">St Lucia<\/option><option value=\"Saint Vincent &amp; the Grenadines\">Saint Vincent &amp; the Grenadines<\/option><option value=\"Samoa\">Samoa<\/option><option value=\"San Marino\">San Marino<\/option><option value=\"Sao Tome &amp; 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value=\"Taiwan\">Taiwan<\/option><option value=\"Tajikistan\">Tajikistan<\/option><option value=\"Tanzania\">Tanzania<\/option><option value=\"Thailand\">Thailand<\/option><option value=\"Togo\">Togo<\/option><option value=\"Tonga\">Tonga<\/option><option value=\"Trinidad &amp; Tobago\">Trinidad &amp; Tobago<\/option><option value=\"Tunisia\">Tunisia<\/option><option value=\"Turkey\">Turkey<\/option><option value=\"Turkmenistan\">Turkmenistan<\/option><option value=\"Tuvalu\">Tuvalu<\/option><option value=\"Uganda\">Uganda<\/option><option value=\"Ukraine\">Ukraine<\/option><option value=\"United Arab Emirates\">United Arab Emirates<\/option><option value=\"United Kingdom\">United Kingdom<\/option><option value=\"United States of America\">United States of America<\/option><option value=\"Uruguay\">Uruguay<\/option><option value=\"Uzbekistan\">Uzbekistan<\/option><option value=\"Vanuatu\">Vanuatu<\/option><option value=\"Vatican City\">Vatican City<\/option><option value=\"Venezuela\">Venezuela<\/option><option value=\"Vietnam\">Vietnam<\/option><option value=\"Yemen\">Yemen<\/option><option value=\"Zambia\">Zambia<\/option><option value=\"Zimbabwe\">Zimbabwe<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-991\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-991\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Ich akzeptiere die <a href=\"https:\/\/iamip.com\/privacy-notice\/\" target=\"_blank\">Datenschutzbestimmungen <\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"GCLID\" value=\"\" type=\"hidden\" name=\"GCLID\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[145],"tags":[141,343,146],"class_list":["post-19055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar-de","tag-geistiges-eigentum","tag-ip-grundlagen","tag-webinar-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IP-Gesch\u00e4ftsgrundlagen zur F\u00f6rderung von Wachstum und Wert - IamIP<\/title>\n<meta name=\"description\" content=\"Sehen Sie sich das Webinar an und erfahren Sie, wie Unternehmen von einem reaktiven, rechtlich motivierten IP-Ansatz zu einer proaktiven, gesch\u00e4ftsintegrierten Strategie \u00fcbergehen k\u00f6nnen.\" \/>\n<meta name=\"robots\" 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