Beyond the Hype: Understanding and Applying AI in Innovation

In our latest webinar, “Beyond the Hype: Understanding and Applying AI in Innovation,” we explored how Artificial Intelligence can move from theory to practical impact in R&D and IP. Together with Dimitris Giannoccaro, CEO & Co-founder of IamIP, and Romano Roth, Global Chief of Cybernetic Transformation at Zühlke, we discussed what it takes to apply AI where it matters most, inside daily workflows, so teams can accelerate learning, reduce friction, and make better decisions. 

The session focused on turning AI into a capability that supports real work rather than a buzzword. We looked at how organizations can build trust and responsibility around AI use, protect sensitive data while staying productive, and integrate AI into existing processes without losing human expertise and judgment. 

Key Takeaways from the Webinar 

  • From Hype to Value: Treat AI as an operational tool embedded in day-to-day R&D, not a standalone initiative. 
  • Trust by Design: Combine clear governance, transparency, and human oversight to ensure reliable outcomes. 
  • Data Matters: Align AI approaches with your data protection and compliance needs. 
  • Practical Integration: Start where AI removes routine friction: search, synthesis, drafting, triage, then scale thoughtfully. 
  • Human + AI: Pair domain expertise with AI assistance to speed up work while improving quality. 

Missed the session? You can now watch the full webinar and explore how AI can empower your innovation teams to move beyond the hype and create tangible value below: 






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